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The Journey to AI Control: Embracing the Future with Aporia

Embracing the AI Future with Aporia
Shai Alani Shai Alani 3 min read Feb 15, 2024

As we step into a new era at Aporia, I’m thrilled to share the story behind our transition from being recognized as a leading ML observability platform to now pioneering the field of AI control with our innovative product, AI Guardrails. This transformation marks not just a change in our product lineup but a significant evolution in our vision to empower organizations to harness the true potential of AI, securely and effectively.

Can you control Magic?

The idea of AI as magic isn’t far-fetched. It has the power to transform industries, revolutionize how we work, and enhance our decision-making processes in ways previously unimaginable. However, with great power comes great responsibility. The tagline “Control the Magic, Trust Your AI” encapsulates our belief that AI, while magical and powerful, needs to be controlled to prevent it from going awry. This belief is at the heart of our transition from focusing solely on ML observability – a reactive approach to AI issues – to introducing AI Guardrails, our proactive AI Control solution.

The new commercial shows the new market transformation and the need for control.

The journey to this transition wasn’t without its challenges. It required deep introspection, innovation, and a relentless pursuit of excellence. We had to ensure that our new direction not only complemented our existing offerings but also set a new standard for AI reliability, trust and safety. The development of AI Guardrails was a monumental task, embodying our commitment to providing organizations with the tools they need to implement proactive controls, ensuring their GenAI systems function within desired parameters, and preventing potential issues before they arise.

From Observability to Control

None of this would have been possible without the incredible team at Aporia. Their dedication, creativity, and expertise have been the driving force behind our rebranding, the development of our new product, and the seamless integration of our story from Observability to full AI Control. I am endlessly grateful for their hard work and the culture of innovation we’ve cultivated together.

Aporia’s new website

Our new website and commercial video are the culmination of months of effort, embodying the essence of our new direction. They’re designed to showcase the value of AI Guardrails and how Aporia is leading the charge in making AI systems more transparent, reliable, and safe.

This transition is more than a change in products or branding; It’s a testament to the belief of Liran, Alon, and the rest of the leadership team in the transformative power of AI when it is controlled and trusted. We’re excited for what the future holds and are committed to continuing our mission to help organizations control the magic of AI, ensuring it’s a force for good.

Thank you to our team, our customers, and our community for embarking on this exciting journey with us. Here’s to controlling the magic and trusting your AI.

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